There is something unique about receiving a physical item that you can touch, feel, and actually use, that far exceeds the impact of a search or pop up Ad.
Research has shown that on average people keep or use a promotional product for 8 months (some products like umbrellas for much longer!). So long after a digital ad or pop up has disappeared from their view and memory, your branded product is still sitting in front of the recipient or indeed someone to whom they may have passed it along to. Your advertising message is given longevity. Even low value products – pens, keychains, masks, and other useful items remain in circulation.
Now more than ever with these distanced working environments it is vital to put your brand, your name or your message in front of the people who help your business to succeed.